For a lot of businesses, video content marketing is still a mysterious medium that poses a lot of questions but few answers. How does it work? How much does it cost? What does the process involve? Will I get results?

Well here is a little guide I've put together to help demystify video production and point out how to get eyeballs on your content.

What should you say? When thinking about ideas for video, ask yourself these questions: "What kind of conversation would I like to have with consumers?" "What is the story of my business/brand?" "How can I tell that story in a meaningful way that will connect with consumers and build relationships?" Asking these types of questions identifies the essence of what you want to say and helps steer you away from self-promotion. Advertising is a thing of the past, anyone can say they are the greatest, cheapest, best etc. Videos that educate, inform, inspire and engage consumers in a real way, will build trust in your brand/business and grow your online community with loyal followers.

This type of video marketing takes creativity, experience and an indepth understanding of consumer trends and social networking.

Now comes the brainstorming, and with your objectives in mind, the creative team will come up with a concept and story that resonates with the consumers you're trying to reach.

How much does it cost? Gone are the days when advertising agencies were employed to take long, wet lunches on your dollar. Nowadays boutique production companies can deliver champagne quality content on a premium beer budget. Little Picture Box employs freelance advertising, film and animation professionals on a project by project bases so you only pay for the teams expertise and time. No overheads, no long lunches and no 20% markups that go directly into the Managing Directors pocket.

How will I get results? There is no point spending money on creating meaningful video content if nobody sees it. That's where a well researched, well developed digital strategy comes in. If you don't have social media and digital marketing experts on staff, get them. If your budget doesn't allow for that, freelance consultants can be brought in on a project by project basis. Little Picture Box works with very experienced Social Media and Digital Marketing consultants who even offer in-house training for your employees.

Lastly and most importantly, remember that it is all about building meaningful relationships with consumers in everything you do. This is the essence of online success. I'll leave you with this quote.

“I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship.” ― Brené Brown